A Checklist for Your Careers Website
One of the most important touch points for people who want to work for you is your website.
Your careers page is one of the first places potential employees will visit to decide if they want to join your team. It is your chance to show your company’s personality, values, and work environment. A strong careers page helps people picture themselves working with you.
Here are some clear things to make sure your careers page works for you, not against you:
Have a clear careers tab
Make sure it is easy to find from your main landing page, not hidden as a small link at the bottom.
Start with a welcoming introduction
Add a short video that introduces your company, the type of work you do, and gives an authentic look into your team culture.
Show real photos/videos of your team
Avoid stock or AI images. Real images help people connect with your company.
Highlight your values and what makes your team unique
Share what you stand for and what kind of environment people can expect.
Include real employee testimonials or quotes
Keep them short, honest, and relatable.
Show the type of work and locations
List your service areas or main office locations so candidates know where you operate.
Outline your hiring process and timelines
Help people understand what happens after they apply and when they might hear back.
List current job openings
Keep job posts up to date, remove old roles, and make sure details are clear and simple to read.
Include a contact form
Make it easy for people to apply or ask questions.
Add a clear call to action on every page
Use simple prompts like “Apply Now” or “Register Your Interest.”
Make sure your page is mobile-friendly
Most job seekers browse on their phones, so test that it looks good and loads quickly.
Link to your social media channels
Show recent projects, team news, and updates to help people get a feel for your company culture.
Add an exit pop-up
If someone visits your careers page but hasn’t applied, this could be the final nudge that encourages them to send their details.
Keep your careers page fresh
Review your photos, videos, and content every few months to make sure they still reflect your team and the work you do.
Your careers page is a window into your company culture. With a few simple updates, you can turn it into a space that connects the right people and helps them take the next step toward joining your team.
