Why Recruitment Marketing Matters
Over the past year, hiring has slowed as the construction sector struggled. Job ads have been flooded with applicants, and if your company needed staff, you could fill roles, but only after sorting through a mountain of candidates.
A talent shortage is coming, and the signs of industry recovery are already appearing. That means the situation will soon flip. Skilled workers won’t be the ones chasing jobs, companies will be chasing them.
As the economy strengthens and more projects begin, demand for skilled labour will quickly outpace supply. When that happens, we’ll face the same problem again: too few people, stretched timelines, and businesses competing for the same talent. Many New Zealanders have already headed to Australia for better pay, leaving local companies short on skilled hands.
“Now is the time to strengthen your employer brand, and recruitment marketing is the way to do it.”
How Recruitment Marketing Helps You Stay Ahead
Recruitment marketing is about visibility and being proactive. It means people already know who you are before you start hiring.
Instead of waiting until a role opens to post an ad, marketing allows you to build interest in your business over time. When the talent shortage hits, you’ll already have a warm audience - people who recognise your name, like what they see, and are ready to apply.
Preparing for the Next Phase of Hiring
When the labour market tightens, companies that rely only on job boards will be left scrambling. The businesses that have invested in visibility and reputation will already have talent lined up because their story is well known.
Recruitment marketing turns hiring into an ongoing process rather than a last-minute fix. It keeps your business top of mind for potential candidates, whether they’re looking now or considering a move in the future.
Things might feel manageable today, but the smart move is to start sharing your story now. Show who you are, what you stand for, and why your company is a great place to build a career. When the talent shortage hits, and it will, you’ll already be ahead of the pack.
