Recruitment Marketing, Built for the Construction Industry
Morta was founded to solve one of the biggest problems in the construction industry, recruitment.
After years of working with leading construction companies through our sister agency, Boxcrib, we saw the same issue time and again: great businesses struggling to attract and retain the right people.
So, we built Morta, a recruitment marketing agency that combines strategic recruitment expertise with the creative horsepower of one of New Zealand’s most recognised construction marketing brands.
The result? The most effective recruitment marketing campaigns in the industry, backed by strategy that drives long-term growth.
OUR STORY
Morta was born from the reality that recruitment is not just a people problem, it’s a marketing and strategy problem.
Where traditional recruitment focuses on filling roles, we focus on building systems that make recruitment easier, faster, and more consistent over time.
Boxcrib’s full-service marketing capability gives Morta the creative and technical foundation to deliver professional, brand-aligned recruitment campaigns, while our recruitment lead drives the delivery, screening, and systemisation of the process itself.
Together, we’ve created a model that supports sustainable business growth, not short-term patch work fixes.
OUR MISSION
To take the stress out of recruitment for construction businesses, providing peace of mind and a clear path to long-term recruitment success.
We believe recruitment is the single biggest factor that determines whether a business can grow sustainably. Our job is to make sure it’s done right, strategically, creatively, and consistently.
OUR APPROACH
We don’t just post job ads, we build complete recruitment marketing systems that help you attract, engage, and retain the right people.
Our framework:
Strategise. Advise. Deliver.
We partner with you to understand your business, define your hiring needs, create content that connects, and develop systems that keep great people coming through the door.
Our Team
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Sam Laurent
Director
Sam is the Director of both Morta Recruitment and Boxcrib, bringing a blend of hands-on construction experience and marketing expertise. With 13 years on the tools as a builder and site manager, and through growing Boxcrib into New Zealand’s largest construction marketing agency, Sam knows how to work hard for clients, with a customer-centric and practical approach, first and foremost.
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Tom Olsen
Recruitment Lead
Tom is Morta’s Recruitment Lead, bringing proven leadership from his time in the military and a strong background in HR and recruitment project management, including work with New Zealand’s largest telecommunications provider. Known for delivering high-performing hires across a range of roles, Tom is skilled in talent pooling, ATS management, sourcing, interviews, and offer negotiations. He works closely with both clients and candidates to ensure the right fit — every time.
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Scarlet Laurent
Recruitment Marketing Manager
Scarlet is the Marketing Manager at Morta Recruitment and General Manager of Boxcrib. With a background in marketing for a recruitment app and co-founding Boxcrib, now an 8-person agency, she brings a sharp understanding of both the recruitment and marketing industries. Scarlet builds strategies that not only grow brands but attract top-tier talent where it matters most.
Ready to future-proof your recruitment?
Let’s build your Recruitment Marketing strategy today.
“Recruitment how it should be.”
We’ve partnered with Morta Recruitment – They’ve been equally fantastic to work with. Tom is a legend — he understands our company culture and makes the process seamless, from refining job descriptions and posting on Seek to sharing vacancies across socials. His regular check-ins, reference checks, and practical advice have helped us successfully bring on three great new team members across different areas of the business.
A huge thank you from the Metalhartt Team!
Rebecca Freestone | Operations Manager