Metalhart Roofing was in a stage of rapid growth. Key leadership roles were stretched thin,  the Director was balancing management and sales, the Operations Manager was overloaded with admin, and the business needed another Team Lead to take pressure off the field.

To continue growing sustainably, they needed to build structure. That meant hiring an Accounts Administrator, a Junior Quantity Surveyor, and a Team Lead, each role designed to free up senior leadership capacity and strengthen day-to-day operations.

But attracting people of that calibre required more than job ads.

We needed to position Metalhart as a professional, well-run company with clear systems, growth potential, and a reputation worth joining.

Because Metalhart was already a Boxcrib client, their marketing foundation was strong, website, social media, and branding were all consistent and credible.

Morta built on this by introducing a structured recruitment marketing system that aligned perfectly with their existing brand strategy.

Together, the two agencies worked as one:

Boxcrib:

• Delivered brand and marketing strategy, content, and website design.

• Built Metalhart’s reputation as a desirable employer through consistent storytelling and professional imagery.

Morta:

• Developed a tailored recruitment strategy.

• Managed job ads, screening, and delivery.

• Communicated directly with candidates, aligning culture and capability.
  

This full ecosystem allowed the recruitment process to run seamlessly, with Boxcrib’s marketing creating awareness and Morta converting that attention into successful hires.

Within two weeks, Morta successfully filled three roles:

• Office Administrator

• Junior Quantity Surveyor

• Team Lead

All hires were completed efficiently and matched to Metalhart’s culture and workflow needs, saving significant time and recruitment costs.

Metalhart’s recruitment marketing is now part of their wider marketing ecosystem.

Their brand content, website, and recruitment strategy all work together to position them as a great company to work for, not just another roofing contractor.

As a result, they continue to attract stronger candidates organically and retain their best people.